Brand Protection in the Online World: A Comprehensive Guide by David N. Barnett

By David N. Barnett

The progress of the net has had a profound impact at the method company is performed, and has supplied an unparalleled chance for third-party members and companies to assault manufacturers with relative ease. those alterations have ended in the beginning of an important and rapidly-growing new undefined: that of on-line model defense, along with expert provider prone which might be hired via model proprietors to observe and stop strength assaults on their model.

Brand safeguard within the on-line World explains the complete scope of net infringement, and linked tracking and enforcement innovations which are such a lot proper to model vendors and bosses. masking the most important themes corresponding to model abuse, counterfeiting, fraud, electronic piracy and extra, Brand defense within the on-line international provides a transparent and in-depth exploration of the significance of, and concepts in the back of, the brand-protection industry.

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